IMPORTANCE OF SOCIAL MEDIA TO BRANDS' GROWTH

 IMPORTANCE OF SOCIAL MEDIA TO BRANDS' GROWTH

Twitter, Instagram or Facebook… take your pick. How many times in a day do you visit one of these or any of other numerous social networking websites, growing evolving, and dominating our virtual world?

You must know at least one (and probably know more than one) person(s) who may be addicted to these websites. It’s actually considered odd not to be addicted to these virtual time black holes.

 

Figures of daily traffic pulled by these sites are enough, for anyone to realize the power and influence that social media commands over inhabitants of our world, both virtual and physical.

 

Social media has evolved from being cyber world geek buzz to a massive platform for businesses, entrepreneurs, professionals and organizations that seek greater recognition and identification at a very economical price.

 

Social media has its claws deeply dug in the cyber world and failing to acknowledge that, and not take advantage of its influential powers, is a crime unforgivable.

 

In today’s fast paced world where nearly every other person you meet is short on time, the importance and advantage of this feature of social media cannot be denied. Following are some of the facts that highlight the importance of social media.

CHARACTERISTICS OF SOCIAL MEDIA: Discussed below are some of the characteristics that make social media so unique.

 

Ø  Social media is easily accessible and it’s also the meeting point of today’s internet savvy audience.

Ø  Major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population.

Ø  Social media opens possibilities of direct access to clients without any third party intervention.

Ø  Advertising through social media is pretty cost friendly as compared to costs incurred by print, TV or other traditional media.

Ø  Social media also helps in search engine optimization and increase in rankings of any company websites.

 

Above characteristics are crucially important for any business in today’s world. Communication level and engagement of clients go to different levels altogether when you are using this medium. Wondering why? Here is an example.

 

Compare a filter promoting new laundry detergent or brand new coffee shop, in your mail box with watching a video of the same promotion in your YouTube account. Which one seems more interesting?

 

Which one tends to gain your attention and consequentially lead you to buy that laundry detergent or visit that coffee house to see what they have to offer? Undoubtedly it is the video. Lifeless flier lying in your mail box can be easily tossed into garbage.

 

Source: www.inspirationfeed.com